Paul Russell. Executive Creative Director, Owner. Although Paul is the very embodiment of a visionary creative, his keen strategic mind has taken him a long way since 2003, when he first joined the agency as a bright-eyed designer. Today, Paul leads on global campaigns for the biggest brands in healthcare. His substantial healthcare experience and insight continues to be a reassuring presence for client and agency teams alike. When he’s not relentlessly driving the agency forward, Paul can often be seen practising his swing on the course, although he’d prefer to call it, ‘networking’.